Thursday, July 17, 2008 at 4:37PM Individual expression in a world cluttered with visual corporate jingles and type is becoming rare.
As handwriting disappears, typographic characters (laden with commercial associations) work uneasily to perform our personal communications. Mass media and technological developments are unconsciously influencing our dialogue and experience in both tone and content.
Type, language, design and marketing, are dominate themes in my work.
Mining both my former profession as a designer and my apprehension over design saturation and mass "hypnosis;" I create detailed and highly-caffeinated images that explore the dilemma of our present communications. In a constantly shifting technological environment where words are becoming image, and reconstructed digital images are infused with symbolism and meaning, I am interested in our struggle with truth amid the intensity of visual persuasion.
Preservation of our experience has long been the province of the artist – a challenge in a virtual environment. These images are partly cynical, sometimes humorous and occasionally romantic. Using a variety of handmade media, photography, found objects and type, I observe and record the digital landscape with the same tools that Taco Bell uses to advertise burritos.
Deb Hall